On the brand Always losing the “feminine” in “feminine product”

Women are the limits on humanity, insofar as they gave birth to you. Every man—great or weak—has a mother. Thank the god/your father/plumber that inseminated your mother that you are alive.

But this is not strictly about fucking. This is about what exists Always.  Or really, as long as fertile humans exist.

You should know that fertility is not the trend for the hot 20-somethings right now. At a bachelorette party I recently attended, much of the advice the bridesmaid’s had for the bride was about birth control as opposed to how to entice your husband. The stress the bride expressed was about how her boss felt about her marriage, not her fiancé or his family.

I say this to you because you don’t know what women say to women when men are not around, and you can never really know (assuming you, gentle reader, are a man).

I also put this here because those who think the problem of our time is only the loss of the masculine, I would like to tell you that the Always brand has decided to take the Venus symbol off of their packaging for pads (aka feminine products). This symbol is the last explicit remaining sign of the feminine left on the packaging. The reason they state for this is so that they can be more “inclusive.”

They fear that the rising generation who sees gender as a “scale” will be offended and not purchase their product. The celebration of female sexuality and female fertility, in particular, has become bad for business.  

But who the fuck is having a period aside from fertile women? A person may choose to use gender-neutral pronouns, but the bloodstain she just accidentally left on her boyfriend’s sheets screams out how her body is not like his (unless it is a repeat situation of the South Park episode where Cartman bled out his asshole https://southpark.cc.com/clips/151732/cartmans-period)

It should noted that Proctor-Gamble who owns Always have not made similar changes on their tampon packaging (which is to say, the brand Tampax). I suppose that is because anyone can put a pad on their underwear. You need a Hole to use a tampon. I say this because it underscores concessions to physiology that the company is still forced to make.

Like it or not, having a period is an experience only for women. No other animal has a monthly time of such significant bleeding. I would be interested to hear a Darwinian explanation for the fertile sex bleeding, cramping, and being a bitch for a week every month.

And a period does more to a woman than make her bleed. A period reminds women of natural and bodily limits. It reminds them of the limits of their bodies and their mind. When your girlfriend/wife/ co-worker you fantasize about is on the rag, and they are particularly moody because of it, you better bet that after their yelling/crying fit they have, they look back and realize how much their body ruled them at that moment. That woman is simultaneously humbled in a way men will never know. I put forward the argument that this is why there are so few female tyrants. It is not because society has brainwashed her. It is because her body consistently reminds her of her mortality and her limits.

A period reminds a woman of her age. The appearance of a period marks that she is no longer a child. She misses her period when she is pregnant. Her period stops when she is old. It is a specific experience that is only available to women.

But I digress. Let us return to the issue of the company. The name Always is itself funny. Women only get their period for a period of time in their life. To call a company that specializes in feminine products Always already implies a fantasy—and not just a woman’s fantasy. To be born by a woman also means that you will die. Female fertility also means death. And as Cephalus notes at the opening of the Republic, old age means being freed from the “mad master.” You will not always be as fertile as you are in your prime.

However, Always has embraced fantasy and dropped the Venus and the word “Feminine” from their packaging. In this sense, they have stayed on message: perpetuate fantasy.

That a company would perpetuate an unachievable desire is old hat. But what is remarkable is that they have once again pushed over an unachievable desire while simultaneously being a company that has as their primary product pads and tampons. They are denying feminine fertility—which is to say the possibility for new life—while putting forward an argument that limits do not exist— that the limits of the body do not exist.

It is also a move influenced by Christianity insofar as a company called Always moves to separate what someone is essentially from their body. They do so, though, on secular grounds.

There is a lot more to say, but because I am a woman with a period, I will limit my remarks. For all the manly-man talk, you count on there always being a woman—meaning someone who can bear your children and extend your line. But when a product that can only be used by fertile women drops the “feminine,” you should stop looking at your muscles and charcuterie boards and start looking at whether there are any women left in which you can drop a seed.

BAP talks about the need for these men of over-flowing strength and ability. He says that the problem is that we are no longer producing such men. However, he concedes that a great man had to have a mother. He came from a fertile woman. If society no longer embraces female sexuality, the question of masculinity will no longer matter. There will be no babies born.

Now, do not misunderstand. There is bloody more to the feminine than just bleeding once a month. But what distinguishes the two sexes is their differences concerning courtship, child-bearing, and child-rearing. You can dress your little boy in princess dresses all you want, but that won’t change the fact that daddy had to cum in mommy for that little boy to come into being.

Also, do not misunderstand—I am a woman reading BAP and writing on an anonymous blog. Obviously, people do things that do not perfectly align with what most of their gender is doing.

But what Procter & Gambles’ decision for the Always packaging expresses is a fear of the feminine. A fear of fertility. A fear of life. A fear of the deep connection between the mind and the body. There is a difference between the sexes, and a woman’s period is a reminder of this.

All this to say, it doesn’t matter how swole you become if no fertile women exist to fuck you. THIS is a more primary problem. You should not lament the loss of the masculine without also seeing that there is equal destruction of the feminine.

I hope you think about that while you all fap to BAP and then do your best to find one of the last remaining fertile and viable wombs.

If female fertility is bad for business, a policy like this does not simply “embrace the transgender and cis community.” It breeds a will against fertility, a will against life. It breeds nihilism.

For now,

Snatch Maria

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